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Press Release

 

Antalis Art of Design 2010 - AWARDS - 02-09-2010

 

Antalis South Africa (Pty) Ltd hosted the 12th prestigious Art of Design 2010 biannual Awards event at the Country Club Johannesburg on 19 August 2010 hosting an impressive exhibition with 750 design pieces.
The Art of Design competition not only rewards Graphic Designers for originality and design excellence with a particular focus on the creative use of paper, but aims to inspire thinking, big ideas, paper usage and beautiful presentation. It is Antalis’ way in which they support growth of the South African Graphic Design industry; Antalis’ has enthusiastically hosted this competition for an uninterrupted 24 years.

Antalis Marketing Manager Caroline Coughlan took the stage and thanked the people involved in putting the gala event together.  Coughlan stated “Over the past 24 years, Art of Design has seen the quality of design output grow from strength to strength. This year we received a record number of 750 entries in the 7 commercial categories and 80 entries in the student category named “Ready Steady Kook!” The student challenge was one of the highlights of this competition, providing them with unique tools and encouraging them to learn the art of typography by using the unique font glyphs provided by Joshua Darden from New York to create their pieces. The Prizes for the Student category are; first place R5, 000, second place R2, 000 and third place R1, 000.

She called the panel of 9 carefully selected judges from the Design Industry to the stage and thanked them for their dedication and commitment.  The judges based their decisions on a number of design criteria these included, whether or not the design solved a problem and added value, its level of creativity, innovation and originality and level of impact ‘was there magic’.  They also evaluated the degree to which a convincing correlation existed between the design solution and the paper used. Lastly they determined if all design elements used were well crafted and supported by good print quality.

Lorraine DuPlessis the head judge said. “We spend hours deliberating, debating and democratically voted for each winning piece.
The nine judges included:
Lorraine Du Plessis Studio 5, Eben Keun Breinstorm Brand Architects. Shelly Atkinson GRID Worldwide, Tania Barker Ogilvy Cape Town, Johan Liebenberg Ogilvy Durban, Christopher Gough Palmer The New Black, Bronwen Rautenbach Sunshinegun, Alexis Beckett Network BBDO, Andre De Waal Trompelemonde

Coughlan introduced the Hostess for the awards ceremony, celebrated international cook and etiquette queen Maria Mojaji proudly African yet internationally relevant – Maria’s “Smörgåsbox” represented this year’s Art of Design theme.

Maria introduced our first speaker David James Director Marketing and Purchasing to make a very important announcement.  David informed the audience that as part of Antalis’ corporate responsibility, we had embarked on a journey some 1 ½ years ago and that Antalis have now achieved our Forest Stewardship Council™ certification on 2nd August 2010.  David stated “This is very positive for the environmentally conscious end user, who through the FSC™ Chain of Custody Standards that Antalis now complies with, will know exactly the source of the paper they have selected. 

Our key note speaker Annette Clayton from Arjowiggins UK was up next.  She continued with the theme of the environment and sustainable design, revealing the latest trends in the development and innovations of paper design and applications. She showed how the senses interact with paper development, how the creation of paper is inspired by alternative materials such as Bamboo, techniques and discreet textures of haute couture, appealing to a liberated and conscious consumer.

Three lucky guests in the audience won fantastic prizes donated by Kodak handed. The Kodak instant digital picture stand created much excitement amongst the guests who were able to have Kodak moments after the ceremony and leave with their photos within minutes.

 

Excited guests waited in anticipation as Maria announced the winners of each category and the overall coveted Grand Prix. The Grand Prix Prize includes the opportunity to design work for Antalis as well as an exciting trip to New York valued at R50 000 - View Art of Design Winners ------------ Download - Art of Design 2010 Winners PDF

Antalis Art of Desing Winners 2010

 



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