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Press Release

Antalis - Broad communication campaign - 14-01-2011

Antalis film directed by Wim WendersA broad communication campaign to promote Antalis’ new strategic positioning, with a new corporate film.

12th December 2010, Levallois, France, Antalis, the leading European distributor of paper and packaging materials, unveils a whole set of communication tools, including a film directed by Wim Wenders. This campaign aims to better inform customers and stakeholders of the full spectrum of products, services and solutions Antalis can offer them. It will be launched globally in the coming weeks With a new logo, a new baseline –“Just ask Antalis”- and a more explicitly customer-oriented positioning and strategy, Antalis wants to present itself as the partner of choice in the paper, visual communication and packaging industries.

Antalis, a company with a distinct personality
The corporate film directed by Wim Wenders is the flagship piece in Antalis’ new communication campaign. In 90 seconds, it runs through all Antalis sectors and emphasises the diversity of the company’s activities in a simple and lively manner. Xavier Jouvet, Antalis’ Group Marketing & Purchasing Director comments: “Our goal, with this film, is to show Antalis as a company with a distinct personality. Wim Wenders’ touch, its ability to create a warm and friendly atmosphere, through light and the character of the little boy, will generate empathy, curiosity and win over viewers.” The corporate film will be posted on all Antalis websites, shown at industry and customer events, and will be broadcasted online.


A new baseline, a new character
With this campaign, Antalis wants to widely publicise its new positioning, which comes as an integral part of the RACE 2012 project, initiated about a year ago and aiming to transform the company into a leading service and customer-driven organisation. With its “Just ask Antalis” baseline, the Group wants to make it clear to all existing and potential customers that Antalis’ can offer help and expertise whatever, their needs.

 


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