Antalis firmly sets their sites on the future- 19-09-2011
Antalis South Africa (Pty) Ltd is moving and shaking things up internally as they keep their sites set firmly on the future of the printing industry.
Vaughan Patterson recently made the bold move from his position as Regional Manager, Western Cape; to take up the reins in a new division called Digital Printing Systems (DPS).
Discussing the aims of this new direction Vaughan said, “DPS encompasses both Inkjet and Toner based Digital presses, which will cover the Kodak Versamark, Nexpress, and Digimaster ranges. I believe that these technologies represent the future of the printing industry and, when we look at what is happening in the South African industry, we see a reduction of run lengths, shorter turn around times and print buyers moving to more targeted pieces. All of these changes are exactly where digital fits.”
“We always aim to work in conjunction with printers and we’d obviously like to improve our market share in the digital area. We make use of the technologies available to us and, at the same time, encourage clients to move into new arenas. We believe that, by doing so, they will soon be able to differentiate themselves from being printers to true service providers.” commented Keith Solomon, Director of Antalis.
“I believe that this move will enable our customers to grow and secure their positions in what is becoming an increasingly competitive market. We also have the opportunity to move into other African countries with the advent of DPS, which will of course bring about some exciting challenges. “continued Solomon.
Speaking of his decision to move from the banking industry in which he spent more than 27 years honing his skills working on the leading edge of technology Patterson simply said “I needed a change of career!”. At the time digital printing was a new and fairly slow growing industry but I truly believed it was set for an exciting future and I was ready for the challenge. I didn’t think it would take the time it has to really come into it’s own but that makes this next step of mine even more exciting – the next few years will be the era of the greatest challenge that the digital industry has ever seen.
Keith was very keen to have me move into this new role before the Sign Africa show, as it’s a vital platform to get the foundations of our new division quickly and effectively into play.
As a leading supplier it’s vital that we are in a position to assist print service providers through this change and, as always, I believe that Antalis is ideally positioned to do so.” concluded Patterson.