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Green News - EcoAct Survey

EcoAct SurveyEcoAct Survey

Conclusion of the Study  

Antalis and Arjowiggins Graphic conducted a study on October 2015 with EcoAct, an expert in climate strategies, and found that the use of recycled paper incurs an additional cost of 0.1 to 3.7% compared to paper made from virgin fibres (FSC® or PEFC) depending on the given communications project. The study looked at each stage in the development process, from design to printing through to delivery of the document.

 

Methodology

The details of the methodology used by Antalis, Arjowiggins Graphic and EcoAct are given below.

1) Which paper projects were used in the study?

In total, 7 projects were analysed, each printed on 3 or 4 different papers, all part of the range distributed by Antalis International

  Project    Characteristics  Paper (% Recycled)  Model
  CSR Report #1   - Quantity: 5 000
- Format: A4
- Pages: 32
- Print production: offset
- Weight: 130 gms
- Standard Silk 130gms (0%)
- Cyclus Print 130gms (100%)
- Cocoon Silk 130gms (100%)
- Satimat Green 130gms (60%)
Sequana annual report
  CSR Report #2   - Quantity: 5 000
- Format: A4
- Pages: 92
- Print production: offset
- Weight: 130 gms
- Standard Silk 130gms (0%)
- Cyclus Print 130gms (100%)
- Cocoon Silk 130gms (100%)
- Satimat Green 130gms (60%)
Michelin Activity Report 2015
  Magazine #1   - Quantity: 5 000
- Format: A5
- Pages: 16
- Print production: no lamination
- Weight: 100 gms
- Offset standard 100 gms (0%)
- Cyclus Print 100gms (100%)
- Cocoon Silk 100gms (100%)
27th Eure (public sector)
  Magazine #2   - Quantity: 100 000
- Format: A4
- Pages: 40
- Print production: reel, matt and bright lamination
- Weight: 90 gms
- Standard coated 90gms (0%)
- Eural Prémium 90gms (100%)
- Reprint Matt 90gms (60%)
Pause santé (health sector)
  Flyer   - Quantity: 15 000
- Format: 20*20 – folded  in 2
- Pages: 4
- Print production: no lamination
- Weight: 115 gms
- Standard Silk 115gms (0%)
- Cyclus Print 115gms (100%)
- Cocoon Silk 115gms (100%)
Orange Leaflet  (telecoms provider)
Invitation Card   - Quantity: 500
- Format: A5 – double sided
- Envelope: Standard
- Pages: 4
- Print production: digital, matt lamination
- Weight: 350 gms

- Standard Silk 350gms (0%)
- Cyclus Print 350gms (100%)
- Cocoon Silk 350gms (100%)
- Digigreen 350gms (60%)

‘Rancinan’
Invitation (photographer)

  Mailing   - Quantity: 50 000
- Format: 160*160 – folded in 2 – double sided
- Envelope: Standard
- Pages: 4
- Print production: offset, matt lamination
- Weight: 250 gms
- Cocoon Silk 250gms (100%)
- Satimat Green 250gms (60%)
Cyclus Invitation


2) Which methodology was used?

7 communications agencies were consulted: 3 in France, 2 in Germany, 2 in England. Each agency received a set of specifications asking them to evaluate each project financially, as described above. Each project was based on a real model, enabling an understanding of the project’s needs.

The specifications distinguished the costs of the following stages:

• Conception, design and purchase of artwork
• Paper
• Printing
• Delivery

To be as realistic as possible, the agencies were free to select the printers they wanted to consult and receive a complete cost estimate from.

For each project and each paper, an average of costs per stage was calculated, excluding the two extremes. In addition to the average cost of each phase, an average cost of the printed communication projects by type of paper was obtained.

In total, 219 quotes were analyzed.

3) What is the average additional cost of using recycled paper versus standard paper?

For the seven print jobs taken into consideration as part of the study, the additional costs were as follows

 

  Project Additional Costs
  CSR Report #1 +3,3%
  CSR Report #2 +2,8%
  Magazine #1 +0,4%
  Magazine #2 +3,2%
  Flyer +3,7%
  Invitation Card +2,4%
  Mailing +0,1%

 

BRIEF DESCRIPTION OF ECOACT:

EcoAct works with multinationals, institutions and the public sector to implement carbon strategies, CSR policies and eco-innovation.

Awarded ‘Worldwide Best Advisory Service’ by Environmental Finance in 2015, EcoAct devises, develops and manages creative solutions to transform societal and environmental issues into performance levers for its clients (carbon management and strategies, IT platforms, feasibility studies, carbon programmes, etc).

Recognised as one of the world’s leading experts in this area, EcoAct provides consulting services and support to climate change economy pioneers, in order to reinforce their competitiveness. Learn more